[Slingin]

Amd honestly has no incentive to enter the enthusiast market. Steam reports alone show cards above 980 performance and above account for only a mere fraction of sales. They were specifically targeting the mainstream market and offered a card that has excellent performance/ $ which many people can afford.  Btw sli 1080 isnt overkill if you have a high refresh rate 1440p/1080p monitor.

Got a 1440p 165hz g-sync Asus ROG Swift IPS model.  Running two 1080's would be a little extreme.  I would opt for 4K with two of them before I spent the money on a second 1080 for 1440p. The frame rates I am getting speak for themselves. I just personally think 4K is pointless on a screen that's not at least 40", and who wants to play on a screen that size.  I personally think 2k should be the future of PC gaming, but for some reason I'm assuming the race to 4K is all about the dollar signs.